Artikel (15)
The study aims to identify and analyze the impact of corporate social advertising and Islamic advertising on the company's reputation, with customer satisfaction as a variable of intervening on ASUS laptop users in Salatiga City. This quantitative research uses questionnaires as a preliminary data s...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 137-150 | 2023
This study uses customer satisfaction as the mediating variable to demonstrate how product trends, store ambiance, and word of mouth affect purchasing decisions. One hundred twenty-five participants took part in the study conducted at the Uniqlo Supermall Karawaci Tangerang. Tangerang and involved 1...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 116-125 | 2023
Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 99-105 | 2023
This research aims to formulate a method to help make reward decisions through a UD Restu Bunda MSMEs case study. MSMEs are businesses in the creative economy that can withstand the shocks of uncertain economic conditions. Strong ambition to develop a business backfires because many things are often...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 106-115 | 2023
The high growth of restaurants has an impact on tight business competition. It gives the Situbondo Seafood restaurant the right marketing strategy and can influence customer behavior intentions. The appearance of a modern restaurant based on customers' wishes and needs impacts customer behavior inte...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 126-136 | 2023
Implementation of regional autonomy based on Law no. 32 of 2004 had a significant impact on the procedure for preparing the Regional Revenue and Expenditure Budget (APBD). A performance-based budgeting system enables local governments to identify and define performance indicators that are relevant t...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 2; 60-67 | 2023
The purpose of this study is to determine the effect of religiosity, halal knowledge, halal awareness and attitude on consumer’s purchase intention towards skincare product BLP Skin in Kota Surabaya. The data was collected from online questionnaires. This study used a quantitative method and was t...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 2; 68-81 | 2023
Ergo Coffe is one of the cafes in Jember Regency with a main menu of coffee and non-coffee menus as well as light snacks whose prices are affordable for the pockets of the people, especially Jember. The purpose of this study was to analyze the feasibility of Ergo Coffee on legal aspects, technical a...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 2; 82-91 | 2023
We aim to add value to the ongoing inconsistencies by extracting models from past studies and building an overarching framework for understanding the purchase intentions of foreign and domestic products in the cross-border electronic commerce (CBEC) context. We review significant works in various di...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 2; 44-59 | 2023
The purpose of this study was to observe how the influence of brand ambassadors, korean waves, and promotions on student buying interest in Nature Republic products. This research is quantitative research. The population of this study were Management Study Program students class of 2020 at Muhammadi...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 2; 92-98 | 2023