Artikel (15)
MILLENNIALS INVESTMENT DECISION ON INDONESIA GOVERNMENT SUKUK: AN ANALYSIS USING BEHAVIOURAL FACTORS
Sharia products are well-developed in the Indonesian market. The growth of Sharia products in Indonesia caused not only the benefits but also the growth of the population in Indonesia, especially the Muslim population. One of the Sharia products published by the Indonesian government is Sukuk. The g...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 40-49 | 2024
This study aimed to determine the effect of product quality and perceived price on customer satisfaction of Mie Endess, in Kamal District of University of Trunojoyo Madura students, both partially and simultaneously. The sample in this study was 100 students from the University of Trunojoyo Madura. ...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 18-28 | 2024
Many business people use social media as a marketing tool in this digital age. TikTok is one of the social media platforms that is frequently utilized as a tool for product marketing. The number of followers on a TikTok account dramatically impacts how well a product is marketed through TikTok socia...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 10-17 | 2024
This study aims to identify the factors that generate social and shopping motivations that lead to favorable attitudes toward e-commerce applications in gamification. The research methodology used primary data from an online questionnaire. A sample of 151 e-commerce application users who play games ...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 29-39 | 2024
The purpose of this research is to see if there is an overreaction hypothesis on stock prices on the Indonesia Stock Exchange. This study's population consists of 229 manufacturing companies registered on the Indonesia Stock Exchange between 2018 and 2022. This study's sample was drawn using a purpo...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 1-9 | 2024