Penerbit: Universitas Lampung
P-ISSN: 14119366
E-ISSN: 27470032
DOI: https://doi.org/10.23960/jbm
Fakultas Ekonomi dan Bisnis Umum Arsitektur
Artikel (85)
PERAN BUDAYA ORGANISASI DALAM MANAJEMEN KONFLIK PADA TEMPAT KERJA DI ERA DIGITAL
Konflik di tempat kerja adalah tantangan umum yang mempengaruhi produktivitas dan harmoni organisasi. Penelitian ini mengeksplorasi peran budaya organisasi dalam manajemen konflik di tempat kerja. Sebagai sistem nilai bersama, budaya organisasi berpengaruh pada munculnya, perkembangan, dan penyelesa...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 2; 60-68 | 2024
MILLENNIALS INVESTMENT DECISION ON INDONESIA GOVERNMENT SUKUK: AN ANALYSIS USING BEHAVIOURAL FACTORS
Sharia products are well-developed in the Indonesian market. The growth of Sharia products in Indonesia caused not only the benefits but also the growth of the population in Indonesia, especially the Muslim population. One of the Sharia products published by the Indonesian government is Sukuk. The g...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 40-49 | 2024
THE EFFECT OF PRODUCT QUALITY AND PERCEIVED PRICE ON CUSTOMER SATISFACTION OF MIE ENDESS IN KAMAL DISTRICT
This study aimed to determine the effect of product quality and perceived price on customer satisfaction of Mie Endess, in Kamal District of University of Trunojoyo Madura students, both partially and simultaneously. The sample in this study was 100 students from the University of Trunojoyo Madura. ...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 18-28 | 2024
DOES HEDONIC AND UTILITARIAN MOTIVES AFFECTS INTENTION TO FOLLOW GREEN ACCOUNT? OPINION LEADERSHIP AS A MEDIATING
Many business people use social media as a marketing tool in this digital age. TikTok is one of the social media platforms that is frequently utilized as a tool for product marketing. The number of followers on a TikTok account dramatically impacts how well a product is marketed through TikTok socia...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 10-17 | 2024
PERAN NILAI-NILAI GAMIFIKASI DAN SOSIAL TERHADAP ADOPSI E-COMMERCE
This study aims to identify the factors that generate social and shopping motivations that lead to favorable attitudes toward e-commerce applications in gamification. The research methodology used primary data from an online questionnaire. A sample of 151 e-commerce application users who play games ...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 29-39 | 2024
ANALISIS OVERREACTION HYPOTHESIS PADA HARGA SAHAM
The purpose of this research is to see if there is an overreaction hypothesis on stock prices on the Indonesia Stock Exchange. This study's population consists of 229 manufacturing companies registered on the Indonesia Stock Exchange between 2018 and 2022. This study's sample was drawn using a purpo...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 20 (2024): Issue 1; 1-9 | 2024
PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN ISLAMIC ADVERTISING TERHADAP REPUTASI PERUSAHAAN DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING
The study aims to identify and analyze the impact of corporate social advertising and Islamic advertising on the company's reputation, with customer satisfaction as a variable of intervening on ASUS laptop users in Salatiga City. This quantitative research uses questionnaires as a preliminary data s...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 137-150 | 2023
PENGARUH TREN PRODUK, STORE ATMOSPHERE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI
This study uses customer satisfaction as the mediating variable to demonstrate how product trends, store ambiance, and word of mouth affect purchasing decisions. One hundred twenty-five participants took part in the study conducted at the Uniqlo Supermall Karawaci Tangerang. Tangerang and involved 1...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 116-125 | 2023
INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER
Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 99-105 | 2023
PENERAPAN METODE ANALITYCAL HIERARCHY PROCESS (AHP)DALAM PENGAMBILAN KEPUTUSAN REWARDS KARYAWAN
This research aims to formulate a method to help make reward decisions through a UD Restu Bunda MSMEs case study. MSMEs are businesses in the creative economy that can withstand the shocks of uncertain economic conditions. Strong ambition to develop a business backfires because many things are often...
Jurnal Bisnis dan Manajemen (JBM); JBM Vol 19 (2023): Issue 3; 106-115 | 2023