Artikel dari Penerbit "Jurusan Administrasi Bisnis, FISIP, Universitas Lampung"

Ditemukan 61 artikel.


ANALISIS BEBAN KERJA DAN INSENTIF TERHADAP KINERJA DRIVER GOJEK DI BANDAR LAMPUNG

Oleh: Adam, Vebri, Wulandari, Jeni, Aprillia, Hani Damayanti

This study aims to analyze the workload using the NASA-TLX method, as well as knowing the effect of workload and incentives on the performance of Gojek drivers in Bandar Lampung. This type of research is explanatory with a quantitative approach. The sample in this study were 100 respondents, with th...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 106-116

STRATEGI PARIWISATA EKOLOGIS DALAM TANTANGAN MASA PANDEMIK COVID-19

Oleh: Djausal, Gita Paramita, Larasati, Alia, Muflihah, Lilih

Sektor pariwisata terkena dampak di masa pandemik covid-19. Hal ini disebabkan oleh minimnya mobilitas masyarakat untuk menghindari penyebaran virus. Pengelolaan destinasi pariwisata ekologis patut mendukung pelestarian lingkungan dan secara bersamaan memberikan pengalaman kepada wisatawan. Terdapat...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 1 (2020): Jurnal Perspektif Bisnis; 57-61

PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. ASURANSI JIWASRAYA DI BANDAR LAMPUNG

Oleh: Loliyana, Rina

The purpose of this study was to determine whether leadership style, work motivation, and workenvironment affect the performance of employees in the PT. Asuransi Jiwasraya (Persero) BandarLampung. This study uses a quanitative method, with the number of samples in this study were 74respondents. Data...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 97-105

ANALISIS E-TRUST, E-WOM DAN E-SERVICE QUALITY DALAM KEPUTUSAN PEMBELIAN ONLINE

Oleh: Pasa, Emeralda Galuh, Wulandari, Jeni, Adistya, Diang

This study aims to determine the effect of e-trust, e-wom and e-service quality on online purchasing decisions for Tokopedia users in Bandar Lampung. This research conducted with an explanatory research approach. The sample of this research is Tokopedia users who have made transactions more than onc...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 63-75

PENGALAMAN PELANGGAN, REFERENCE GROUP, PERSEPSI HARGA DALAM KEPUTUSAN PEMBELIAN PRODUK ETNIK FASHION

Oleh: Wibowo, Alfi Fajria, Wulandari, Jeni, Nugeraha, Prasetya

This study aimed to determine the effect of customer experience, reference group and price perception on consumer purchasing decisions at fashion ethnic product. The population in this study was the consumers of Juragan Kain Boutique. The data were obtained from questionnaires that were filled in on...

Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 38-50

ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

Oleh: Hasanah, Sarah Uswatun, Wulandari, Jeni, Subagja, Ghia

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive samp...

Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 1-13

ANALISIS PERGERAKAN SAHAM PERUSAHAAN SUB SEKTOR FARMASI MENGGUNAKAN INDIKATOR BOLLINGER BAND DI TENGAH PANDEMI COVID-19

Oleh: Elita, Intan, Wardianto, K. Bagus, Harori, M. Iqbal

This study aims to measure the accuracy of technical analysis using the Bollinger Band indicator in predicting stock prices in the middle of pandemic covid-19. The concept in this study is to compare daily stock price predictions according to technical indicators with the closing prices that occured...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 77-88

PENGARUH E-BILLING, DAN PEMAHAMAN PERPAJAKAN TERHADAP KEPATUHAN PAJAK

Oleh: Ardiansyah, Arsyad, Destalia, Mediya, Harori, M Iqbal

This study aims to determine the effect of e-billing,and understanding of taxation on tax compliance on taxpayers of micro, small and medium enterprises (MSMEs) registered at KPP Pratama Tanjung Karang. This type of explanatory research using a quantitative approach. The population in this study wer...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 117-130

PENGARUH KUALITAS PELAYANAN, FASILITAS, DAN HARGA TERHADAP KEPUASAN KONSUMEN PENGGUNA JASA TRANSPORTASI BUS DAMRI

Oleh: Sinaga, Lesta Riana, Efendi, Nur, Harori, M. Iqbal

The purpose of this study is to determine the effect of service quality, facilities, and price on consumer satisfaction of users of Damri bus transportation services. This research used explanatory research in quantitative approach. The number of samples used in this study are 100 respondents who us...

Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 89-96

IDENTIFIKASI KOMPETENSI CUSTOMER SERVICE PADA BANK PERKREDITAN RAKYAT DENGAN METODE JOB COMPETENCY ASSESMENT (JCA)

Oleh: Hapsari, Marlinda Dini, Wulandari, Jeni, Saptiani, Fenny

This study aimed to identify customer service competencies using the Job Competency Assessment (JCA) Method. This type of research uses a qualitative approach. Qualitative research obtains research subjects from informants using purposive sampling technique, namely the amount of information as much ...

Sumber: Jurnal Perspektif Bisnis; Vol. 5 No. 1 (2022): Jurnal Perspektif Bisnis; 32-41