Penerbit: Faculty of Economics and Business University of Lampung
Menampilkan semua artikel dari penerbit ini.
Ditemukan 85 artikel.
Jurnal Bisnis dan Manajemen, Vol 16, Issue 1, 2020 Printed Edition
Oleh: JBM, Editor
Volume 16 No 1 2020 merupakan versi cetak sebelum JBM terdaftar sebagai jurnal online OJS. Judul-judul artikel pada volume ini sebagai berikut: Determinan Struktur Modal Dinamis Sektor Primer Di Bursa Efek Indonesia (Purwanto Widodo) World Halal Tourism Awards 2016-2017 (Studi Penelitian Pada Websit...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 16 (2020): Issue 1 Printed Edition; 1-83
Jurnal Bisnis dan Manajemen, Vol 15, Issue 2, 2019, Printed Edition
Oleh: JBM, Editor
Volume 15 Issue 2 2019 merupakan versi cetak sebelum JBM terdaftar sebagai jurnal online OJS. Judul-judul artikel pada volume ini sebagai berikut: Pengaruh Evaluasi Merek dan Hubungan Merek pada Loyalitas Merek Motor Yamaha Xabre di Bandar Lampung (Dedek Romansyah | Mahrinasari Ms | Rinaldi Bursan) ...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 15 (2019): Issue 2 Printed Edition; 211-409
Jurnal Bisnis dan Manajemen, Vol 15, Issue 1, 2019, Printed Edition
Oleh: JBM, Editor
Volume 15 Issue 1 2019 merupakan versi cetak sebelum JBM terdaftar sebagai jurnal online OJS. Judul-judul artikel pada volume ini sebagai berikut: Reaksi Investor Terhadap Pengumuman Indonesia Sustainbility Report Award (Isra) (Studi Pada Perusahaan Peserta Isra Periode 2012 – 2016) (Billy Sukarso...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 15 (2019): Issue 1 Printed Edition; 1-210
Purchase Intention: Pengaruh Price Discount, Bonus Pack Dan Celebrity Endorser
Oleh: Finthariasari, Meilaty, Zetira, Adithya Melano
This study aimed to determine the effect of price discount, bonus pack, and celebrity endorser toward purchase intention of Moy Stuff online Shop in Bengkulu City. The sample of this research was 180 people of Moy Stuff online shop Consumers in Bengkulu City. This study used observation and question...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 18 (2022): Issue 1; 16-25
Srategi Pemanfaatan Instagram Sebagai Media Periklanan
Oleh: Salma, Saffanah, Barkah, Cecep Safa'atul, Herawaty, Tetty
This research aims to find out the right strategy in using Instagram as an advertising medium for MSMEs in Amoira using descriptive qualitative methods. The data is taken by doing two ways, namely interviews and also observations. The data obtained is processed by several methods such as internal re...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 17 (2021): Issue 2; 106-115
DAMPAK PANDEMI COVID-19 TERHADAP PERILAKU KONSUMSI PARIWISATA: STUDI EMPIRIS PADA WISATAWAN DOMESTIK INDONESIA
Oleh: Andriani, Lis, Ramelan, Muji Rahmat, Fihartini, Yuniarti
The Covid-19 pandemic has had an impact on all economic sectors, including the tourism industry and its supporting sectors. The pandemic has changed people's views of travel, behavior in choosing tourist destinations, and determining of the tourism consumption decisions. Meanwhile, the sustainabilit...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 17 (2021): Issue 3; 116-134
PENGARUH KOMPENSASI DAN PELATIHAN TERHADAP MOTIVASI KERJA KARYAWAN HOTEL DI KOTA BANDAR LAMPUNG
Oleh: Soegesti, Dwi Gema, Anggarini, Defia Riski
This study contains an analysis of the effect of compensation and training on the work motivation of hotel employees in the city of Bandar Lampung. This study uses quantitative methods with multiple linear regression analysis with SPSS 25.0. The population is employees who work in hotels in Bandar L...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 17 (2021): Issue 3; 162-169
DETERMINASI KEPUASAN MAHASISWA KELAS INTERNASIONAL IIB DARMAJAYA LAMPUNG
Oleh: Magdalena, Betty, Yusa, Viola De
In attracting international class students, IIB Darmajaya tries its best to give all the best to meet student satisfaction. English is an obligation for international class students in every given course, and they must graduate from that course. This study aims to determine the factors that determin...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 17 (2021): Issue 3; 135-140
PENGARUH KEPUTUSAN INVESTASI, KEBIJAKAN DIVIDEN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN
Oleh: Sarmin, Rieke Diah Delarosa, Hasnawati, Sri, Faisol, Ahmad
The decisions that managers in a company will take will affect firm value in their company. This decision consists of investment decisions, financing decisions, and dividend policy. The firm value determined not only the decisions taken but also the amount of profit earned. This research aimed to ex...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 17 (2021): Issue 3; 141-161
Implementasi Manajemen Strategi Melalui Balanced Scorecard Pada UMKM Amelia Snack Dan Cookies
Oleh: Chairunnisa, Siti Maharani, Salsabila, Afia, Aziza, Arnita Rahmawaty
MSMEs, which had an essential role in the economy and employment, are still experiencing several obstacles. Proper strategic management is needed to overcome it. This paper aims to identify problems, formulate key performance indicators, and develop strategies using the balanced scorecard in one of ...
Sumber: Jurnal Bisnis dan Manajemen (JBM); JBM Vol 18 (2022): Issue 1; 26-41