Penerbit: Jurusan Administrasi Bisnis, FISIP, Universitas Lampung
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IMPLEMENTASI PUBLIC RELATION PADA KLINIK TERAPI RUQYAH SYAR’IYYAH DPW QHI LAMPUNG SEBAGAI RESPON ATAS MENINGKATNYA TREND HALAL LIFE STYLE
Oleh: Anissa, Anissa, S, Arif Sugiono, Saptiana, Fenny
This study aims to determine the implementation of public relations in the therapy clinic ruqyah syar'iyyah DPW QHI Lampung. This study uses a descriptive method with a qualitative approach. In this study, the researchers obtained the results that the implications of public relations in the t...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 72-29
FAKTOR-FAKTOR YANG DAPAT MEMPENGARUHI CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE
Oleh: Gayetri, Adinda, Wardianto, K. Bagus, Supriyanto, Supriyanto
The purpose of this study is to see how CSR's factors, such as liquidity, profitability and firm size, can influence the company in disclosing its Corporate Social Responsibility. This study uses the research object of banking companies for 4 years research period. The sample in this study we...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 14-22
Pengaruh Operating Capacity, Operating Cash Flow dan Agency Cost yang Terdaftar di Bursa Efek Indonesia
Oleh: Septiyaning, Tuhindika, Damayanti, Damayanti, Destalia, Mediya
This study aims to determine the effect of operating capacity, operating cash flow and agency cost on financial distress in infrastructure, utility and transportation sector companies listed on the Indonesia Stock Exchange in 2015-2019. This type of research uses associative causal with a quantitati...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 92-103
PENGARUH TOTAL ASSET TURNOVER, DEBT TO EQUITY RATIO (DER), UKURAN PERUSAHAAN, NILAI TUKAR RUPIAH, DAN IHSG TERHADAP TERJADINYA TINGKAT UNDERPRICING SAHAM
Oleh: Renitia, Renitia, Suripto, Suripto, Harori, M. Iqbal Iqbal
This study aims to determine the influence of total asset turnover, debt to equity ratio (DER), company size, rupiah exchange rate and IHSG on the occurrence of stock underpricing levels. The population used is companies that conduct IPO (Initial Public Offering) on the Indonesia Stock Exchange peri...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 23-37
PENGARUH INFLASI, BI RATE, DAN NILAI TUKAR RUPIAH TERHADAP PERUBAHAN INDEKS HARGA SAHAM.SEKTOR CONSUMER GOODS
Oleh: Pratiwi, Diah Budi, Damayanti, Damayanti, Harori, M. Iqbal Iqbal
This research aims to find out the macroeconomic influence of inflation, bi rate, and rupiah exchange rate on changes in the stock price index of consumer goods sector. The independent variables that used in this research are Inflation (X1), BI Rate (X1), and Rupiah Exchange Rate (X3) and Consumer G...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 51-63
DAMPAK DIGITALISASI TERHADAP INDUSTRI SKINCARE
Oleh: Sari, Dila Komala, Sugiono, Arif, Nugeraha, Prasetya
This study aimed to determine how much influence e-service quality, e-advertisement, and celebrity endorser had on online purchasing decisions at Bening's Clinic skincare. The population in this study were Bening's Clinic consumers. The data were obtained from questionnaires that were filled out onl...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 64-71
PENGARUH NET WORKING CAPITAL, LEVERAGE, DIVIDEND PAYMENT, DAN INFLASI TERHADAP CASH HOLDING PADA PERUSAHAAN MANUFAKTUR DI INDONESIA
Oleh: Suhariyanti, Tri, Suripto, Suripto, Supriyanto, Supriyanto
Penelitian ini dilakukan dengan maksud untuk menganalisis hubungan net working capital, leverage, dividend payment, dan inflasi serta pengaruhnya terhadap cash holding. Penelitian ini termasuk dalam penelitian kuantitatif dan metode yang digunakan dalam menentukan sampel yaitu purposive sampli...
Sumber: Jurnal Perspektif Bisnis; Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis; 70-86
ANALISIS KEBIJAKAN LINDUNG NILAI PADA PERUSAHAAN SEKTOR PERTAMBANGAN TAHUN 2014-2019
Oleh: Ardiansyah, Riko, Suripto, Suripto, Supriyanto, Supriyanto
Hedging on a company aims to protect the company from foreign exchange’s exposure. The population in this study is a company mining sectors listed on Indonesian Stock Exchange period 2014-2019. Sampel selection technique is purposive sampling methods . Based on criteria that have been determined, ...
Sumber: Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 117-129
ANALISIS DAMPAK COVID-19 TERHADAP ABNORMAL RETURN DAN TRADING VOLUME ACTIVITY
Oleh: Panjaitan, Priscilla Iranata
This study aims to determine the stock market reaction to the Covid-19 event before and after the national announcement of the first Covid-19 case in 2020 in companies listed on the Indonesian stock exchange, the sub-sector of hotels, restaurants and tourism in Indonesia, whose differences are measu...
Sumber: Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 138-148
PERSPEKTIF GREEN MARKETING TOOLS PADA PEMBELIAN PRODUK RAMAH LINGKUNGAN
Oleh: Khairunnisa, Widya, Efendi, A., Subagja, Ghia
This study aims to determine the level significance effect of green products, green advertising, and green packaging on consumer purchasing decisions Love Beauty and Planet products with an explanatory quantitative approach. The sampling technique used is purposive sampling on 100 respondents. Data ...
Sumber: Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 104-112