Penerbit: Jurusan Administrasi Bisnis, FISIP, Universitas Lampung
Menampilkan semua artikel dari penerbit ini.
Ditemukan 61 artikel.
WORD OF MOUTH, IKLAN, DAN CITRA PERUSAHAAN TERHADAP KEMINATAN KONSUMEN TRAVEL HAJI DAN UMRAH
Oleh: Belina, Agita Putri, Efendi, A
This study aimed to determine the influence variable word of mouth, print media ads and company image on the consumers intention to candidate umrah’s consumers in PT. Arminareka Perdana Bandar Lampung either partially or simultaneously. With quantitative approach, sampling technique systematic on ...
Sumber: Jurnal Perspektif Bisnis; Vol. 2 No. 1 (2019): Jurnal Perspektif Bisnis; 37-46
KETERKAITAN INDEKS SAHAM DUNIA TERHADAP JAKARTA ISLAMIC INDEX: Studi Pasar Saham Syariah Indonesia Periode 2013-2017
Oleh: Suripto, Suripto, Puspita, Desri Ayu, Surpiyanto, Surpiyanto
This research is aim to determine correlation world stock index and Indonesian stock index on Jakarta Islamic Index (JII) (2013-2017). Jakarta Islamic Index is dependent variable and the independent variabel Dow Jones Islamic Market (DJIM), Dow Jones Industrial Average (DJIA), Jakarta Stock Exchange...
Sumber: Jurnal Perspektif Bisnis; Vol. 2 No. 1 (2019): Jurnal Perspektif Bisnis; 28-36
ANALISIS MOTIVASI PEMUDA DALAM BERTANI KAKAO
Oleh: Oktavia, Elen, Mulkhan, Unang
Drawing upon Scott’s theory (1987) on the moral economy of the peasant and Popkin’s theory (1986) on the rational peasant, this research aims to reveal the relationships of 5 different variables: subsistence economy, subsistence ethics, risk distribution, moral economy, and political economy, on...
Sumber: Jurnal Perspektif Bisnis; Vol. 2 No. 1 (2019): Jurnal Perspektif Bisnis; 1-9
ANALISIS SEGMENTASI DEMOGRAFIS DAN PERILAKU PADA BISNIS PARIWISATA
Oleh: Adianta, Aldi, Ali, Suprihatin, Nugraha, Prasetya
Analyzing business segmentation of Taman Wisata Bukit Mas Cottage & Resto in Bandar Lampung was the purpose for this research. Descriptive research using clustering technic analysis. Visitors divided into three cluster based on demography and behavior. The results showed average visitors in midd...
Sumber: Jurnal Perspektif Bisnis; Vol. 2 No. 1 (2019): Jurnal Perspektif Bisnis; 10-18
DIAGNOSIS EFEKTIVITAS ORGANISASI MODEL 7S MCKINSEY
Oleh: Djuardi, Dian Komarsyah, Aprilia, Hani Damayanti, Efendi, Nur
The aim of this research is seeking further on organization’s effectivity through 7S McKinsey in FISIP Universitas Lampung using qualitative method. We found that the seven dimensions (strategies, system, staff, skills, structures, and style) have been established in the organization. The six dime...
Sumber: Jurnal Perspektif Bisnis; Vol. 2 No. 1 (2019): Jurnal Perspektif Bisnis; 19-27
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PEMBELIAN ULANG KONSUMEN PADA TOKO RITEL
Oleh: Bahruzen, Muhammad, D, Dian Komarsyah, Nugraha, Prasetya
The purpose of this study is determining the influence of location, quality of service, product completeness, and price towards consumer repurchase interest. The populations are consumers Surya Gemilang Store with 100 respondents, using questionnaire for collecting data. The technique of this r...
Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 1 (2020): Jurnal Perspektif Bisnis; 33-43
HUMAN CAPITAL DI ERA DIGITAL
Oleh: Aprilia, Hani Damayanti, Efendi, Nur, Rifa'i, A.
The insurance industry shows rapid development which proven by the improvement of the number of users of insurance products and high level of competition. To be able to compete in the digital era, insurance companies must be supported by marketers who have the knowledge, expertise, abilities and ski...
Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 1 (2020): Jurnal Perspektif Bisnis; 21-32
PREDIKSI KONDISI FINANCIAL DISTRESS PADA PERUSAHAAN MANUFAKTUR PERUSAHAAN DI BURSA EFEK INDONESIA
Oleh: Gandi, Surya, Damayanti, Damayanti, Supriyanto, Supriyanto
Being aware the signal of financial distress conditions is important because in the worst case scenario the company can be forced in to liquidation. This condition can be predicted using model that have been developed by many researchers. The purpose of this research is analyze and describe the effe...
Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 1 (2020): Jurnal Perspektif Bisnis; 1-10
PENGARUH MARKET VALUE, VARIANCE RETURN, DAN VOLUME PERDAGANGAN TERHADAP PERIODE KEPEMILIKAN SAHAM (HOLDING PERIOD)
Oleh: Lubis, Bintang Lakitang, Rifai, Ahmad, Harori, M. Iqbal
The purpose of this study is to determine the effect of market value, variance return and trading volume on the holding period. The sampling technique in this study used a purposive sampling method and obtained as many as 6 companies listed in the IDXBUMN20 index. The data analysis technique used mu...
Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 1 (2020): Jurnal Perspektif Bisnis; 11-20
PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK
Oleh: Putri, Larassanti Eka, Wardianto, K. Bagus, Subagia, Ghia
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsume...
Sumber: Jurnal Perspektif Bisnis; Vol. 3 No. 1 (2020): Jurnal Perspektif Bisnis; 45-55