Artikel (61)
ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan variabel Produk Domestik Bruto (PDB), Inflasi, BI Rate dan Kurs Rupiah terhadap variabel Indeks Harga Saham Gabungan (IHSG) pada Bursa Efek Indonesia Periode Januari 2011 – Desember 2020. Jenis penelitian yang d...
Jurnal Perspektif Bisnis; Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis; 38-50 | 2023
ABSTRAK
Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, persepsi harga, dan nilai pelanggan terhadap loyalitas konsumen jasa transportasi online Ojesa dengan kepuasan sebagai variabel intervening. Jenis penelitian explanatory research dengan pendekatan kuantitatif. Data dikumpulk...
Jurnal Perspektif Bisnis; Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis; 1-13 | 2023
Penelitian ini dilakukan dengan maksud untuk menganalisis hubungan net working capital, leverage, dividend payment, dan inflasi serta pengaruhnya terhadap cash holding. Penelitian ini termasuk dalam penelitian kuantitatif dan metode yang digunakan dalam menentukan sampel yaitu purposive sampli...
Jurnal Perspektif Bisnis; Vol. 6 No. 1 (2023): Jurnal Perspektif Bisnis; 70-86 | 2023
This study aims to analyze the effect of Regional Taxes, Regional Levies and General Allocation Funds on Capital Expenditures in Tanggamus Regency in 2011-2019. This type of research uses a quantitative approach. Data Analyze using multiple linear regression, with secondary data originating from BPK...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 93-103 | 2022
This study aims to determine alternative business development strategies in the catfish pecel business in Bandar Lampung City by analyzing the internal environment and the external environment. This type of research uses a qualitative approach. Data collection was done by observation, documentation ...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 139-151 | 2022
Social media marketing initiatives are a crucial component of current corporate operations. This means that online consumer reviews are significant when making purchases. This study intends to examine how TikTok's social media marketing and user reviews affect consumers' purchase decisions. This stu...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 80-92 | 2022
This study aims to determine the health level of the Islamic Financial Services Cooperative BMT El Ihsan Pringsewu for the 2017-2019 period, in review of the Regulation of the State Minister for Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number: 35.3/Per/M.KUKM/X/2007...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 130-137 | 2022
This study aims to analysis whether or not there is an effect of non performing loans, operating leverage, and financial leverage on the financial performance of companies in the banking sector. This sampling technique in this study was using the purposive sampling method and obtained as many...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 162-170 | 2022
The environment is becoming an important issue in companies today—not just products but also marketing processes and the company's commitment to actively participate in environmentally friendly campaigns. One of them is in cosmetic products. In particular, this study provides insight into the effe...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 104-116 | 2022
This study aims to determine the stock market reaction to the Covid-19 event before and after the national announcement of the first Covid-19 case in 2020 in companies listed on the Indonesian stock exchange, the sub-sector of hotels, restaurants and tourism in Indonesia, whose differences are measu...
Jurnal Perspektif Bisnis; Vol. 5 No. 2 (2022): Jurnal Perspektif Bisnis; 138-148 | 2022