Artikel (12)
North Lampung is famous for its black pepper since the 19th century. In addition, North Lampung is the second largest producer of pepper in Indonesia. Through the analysis of the external environment and also the power possessed by North Lampung, it is necessary to map the opportunities for the cons...
Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 158-163 | 2021
Pandemi Covid-19 berdampak terhadap lingkungan kerja dan menimbulkan job insecurity pada karyawan juga menurunkan komitmen karyawan terhadap organisasi, karena adanya perubahan lingkungan kerja, serta terjadinya pengurangan karyawan di beberapa perusahaan. Penelitian ini bertujuan untuk mengetahui p...
Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 81-91 | 2021
Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan reference group terhadap keputusan pembelian online produk fashion Shopee. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penel...
Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 149-157 | 2021
The traditional culture of Chinese society is influenced by the traditional teachings of Confucianism. The success of the Hokkian ethnic Chinese trade business is inseparable from the application of business culture. The application of Hokkian ethnic Chinese business culture in Prabumulih City is in...
Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 138-148 | 2021
This study aims to determine the effect of operating capacity, operating cash flow and agency cost on financial distress in infrastructure, utility and transportation sector companies listed on the Indonesia Stock Exchange in 2015-2019. This type of research uses associative causal with a quantitati...
Jurnal Perspektif Bisnis; Vol. 4 No. 2 (2021): Jurnal Perspektif Bisnis; 92-103 | 2021
This study aimed to determine how much influence e-service quality, e-advertisement, and celebrity endorser had on online purchasing decisions at Bening's Clinic skincare. The population in this study were Bening's Clinic consumers. The data were obtained from questionnaires that were filled out onl...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 64-71 | 2021
This research aims to find out the macroeconomic influence of inflation, bi rate, and rupiah exchange rate on changes in the stock price index of consumer goods sector. The independent variables that used in this research are Inflation (X1), BI Rate (X1), and Rupiah Exchange Rate (X3) and Consumer G...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 51-63 | 2021
This study aims to determine the influence of total asset turnover, debt to equity ratio (DER), company size, rupiah exchange rate and IHSG on the occurrence of stock underpricing levels. The population used is companies that conduct IPO (Initial Public Offering) on the Indonesia Stock Exchange peri...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 23-37 | 2021
The purpose of this study is to see how CSR's factors, such as liquidity, profitability and firm size, can influence the company in disclosing its Corporate Social Responsibility. This study uses the research object of banking companies for 4 years research period. The sample in this study we...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 14-22 | 2021
This study aims to determine the implementation of public relations in the therapy clinic ruqyah syar'iyyah DPW QHI Lampung. This study uses a descriptive method with a qualitative approach. In this study, the researchers obtained the results that the implications of public relations in the t...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 72-29 | 2021