Penerbit: Ilmu Administrasi Bisnis
P-ISSN: 23385111
E-ISSN: 27211363
DOI: https://doi.org/10.23960/jpb.v3i1.11
Fakultas Ilmu Sosial dan Ilmu Politik Bisnis, Menejemen, dan Akutansi (semua kategori) Arsitektur
Artikel (12)
ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN
Hasanah, Sarah Uswatun, Wulandari, Jeni, Subagja, Ghia
This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive samp...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 1-13 | 2021
PENGALAMAN PELANGGAN, REFERENCE GROUP, PERSEPSI HARGA DALAM KEPUTUSAN PEMBELIAN PRODUK ETNIK FASHION
Wibowo, Alfi Fajria, Wulandari, Jeni, Nugeraha, Prasetya
This study aimed to determine the effect of customer experience, reference group and price perception on consumer purchasing decisions at fashion ethnic product. The population in this study was the consumers of Juragan Kain Boutique. The data were obtained from questionnaires that were filled in on...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 38-50 | 2021