Artikel (61)
The purpose of this study is to see how CSR's factors, such as liquidity, profitability and firm size, can influence the company in disclosing its Corporate Social Responsibility. This study uses the research object of banking companies for 4 years research period. The sample in this study we...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 14-22 | 2021
This study aims to determine the implementation of public relations in the therapy clinic ruqyah syar'iyyah DPW QHI Lampung. This study uses a descriptive method with a qualitative approach. In this study, the researchers obtained the results that the implications of public relations in the t...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 72-29 | 2021
This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive samp...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 1-13 | 2021
PENGALAMAN PELANGGAN, REFERENCE GROUP, PERSEPSI HARGA DALAM KEPUTUSAN PEMBELIAN PRODUK ETNIK FASHION
This study aimed to determine the effect of customer experience, reference group and price perception on consumer purchasing decisions at fashion ethnic product. The population in this study was the consumers of Juragan Kain Boutique. The data were obtained from questionnaires that were filled in on...
Jurnal Perspektif Bisnis; Vol. 4 No. 1 (2021): Jurnal Perspektif Bisnis; 38-50 | 2021
The purpose of this study is to determine the effect of service quality, facilities, and price on consumer satisfaction of users of Damri bus transportation services. This research used explanatory research in quantitative approach. The number of samples used in this study are 100 respondents who us...
Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 89-96 | 2020
This study aims to determine the effect of e-billing,and understanding of taxation on tax compliance on taxpayers of micro, small and medium enterprises (MSMEs) registered at KPP Pratama Tanjung Karang. This type of explanatory research using a quantitative approach. The population in this study wer...
Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 117-130 | 2020
This study aims to measure the accuracy of technical analysis using the Bollinger Band indicator in predicting stock prices in the middle of pandemic covid-19. The concept in this study is to compare daily stock price predictions according to technical indicators with the closing prices that occured...
Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 77-88 | 2020
This study aims to determine the effect of e-trust, e-wom and e-service quality on online purchasing decisions for Tokopedia users in Bandar Lampung. This research conducted with an explanatory research approach. The sample of this research is Tokopedia users who have made transactions more than onc...
Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 63-75 | 2020
The purpose of this study was to determine whether leadership style, work motivation, and workenvironment affect the performance of employees in the PT. Asuransi Jiwasraya (Persero) BandarLampung. This study uses a quanitative method, with the number of samples in this study were 74respondents. Data...
Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 97-105 | 2020
This study aims to analyze the workload using the NASA-TLX method, as well as knowing the effect of workload and incentives on the performance of Gojek drivers in Bandar Lampung. This type of research is explanatory with a quantitative approach. The sample in this study were 100 respondents, with th...
Jurnal Perspektif Bisnis; Vol. 3 No. 2 (2020); 106-116 | 2020