Penerbit: Ilmu Administrasi Bisnis
P-ISSN: 23385111
E-ISSN: 27211363
DOI: https://doi.org/10.23960/jpb.v3i1.11
Fakultas Ilmu Sosial dan Ilmu Politik Bisnis, Menejemen, dan Akutansi (semua kategori) Arsitektur
Artikel (61)
WORD OF MOUTH, IKLAN, DAN CITRA PERUSAHAAN TERHADAP KEMINATAN KONSUMEN TRAVEL HAJI DAN UMRAH
Belina, Agita Putri, Efendi, A
This study aimed to determine the influence variable word of mouth, print media ads and company image on the consumers intention to candidate umrah’s consumers in PT. Arminareka Perdana Bandar Lampung either partially or simultaneously. With quantitative approach, sampling technique systematic on ...
Jurnal Perspektif Bisnis; Vol. 2 No. 1 (2019): Jurnal Perspektif Bisnis; 37-46 | 2019