Artikel (52)
The service performance of a restaurant is important in maintaining customers. This study aims to analyze the service attributes that need to be maintained and improved in the performance of the restaurant. This research is located at the Rumah Makan Ayam Geprek Mas Boy in Bandar Lampung. Data colle...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 223-229 | 2023
Human civilization is entering a disruptive era of technology indicated by behaviour changes and the discovery of new patterns, one of which is digital transformation. It was further triggered by the global COVID-19 pandemic. The right digital marketing model contributes to a massive digital technol...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023); 191-199 | 2023
The development of coffee consumption has also encouraged many new coffee shop businesses to emerge. So that it results in competition in the coffee shop business. This has led to a decline in sales experienced by Sekala Coffee Madiun. The goal of this study was to examine how consumers at the Sekal...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 216-222 | 2023
This study aims to analyze consumers’ perceptions of the marketing mix and purchasing decision of ground fruit salad (rujak buah ulek) at the Istana Rujak. Respondents in this study are 96 people, namely those who had bought and consumed rujak buah ulek of the Istana Rujak at least twice. Respon...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 208-215 | 2023
This study aims to analyze the level of visitors’ satisfaction at Mutun Beach, the tourist attributes that need to be improved and maintained by Mutun Beach, and to find out the driving and inhibiting factors development of Mutun Beach. The method used in this research was a survey method. The sam...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023); 181-190 | 2023
The horticultural subsector is still a special concern in the context of developing agribusiness with the development of hydroponic vegetable producers in Bandar Lampung City. However, the supply process experiences constraints related to product inventory, product quality, and unpredictable deman...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023); 173-180 | 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023) | 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023) | 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023) | 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023) | 2023