Penerbit: Department of Agribusiness, Faculty of Agriculture, University of Lampung
P-ISSN: 23377070
E-ISSN: 26204177
DOI: https://doi.org/10.23960/jiia.v13i1.9619
Fakultas Pertanian Umum Arsitektur
Artikel (52)
ANALISIS PENGARUH HARGA, PROMOSI DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MINUMAN KOPI (STUDI KASUS PADA STARBUCKS COFFEE CITRALAND SURABAYA)
Coffee consumption in Indonesia has increased in the last ten years.  In urban areas consuming Coffee is a new lifestyle.  Many Coffee shops have grown and developed that also provide products with similar services.  This study analyzes the characteristics of consumers of Starbucks Coffee Citrala...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 251-256 | 2023
ANALISIS PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH DAN SAYUR DI SUPERMARKET HOKKY PANGLIMA SUDIRMAN SURABAYA
The level of consumption of fruit and vegetables per capita in a year in East Java has increased, but the level of consumption of fruit is still lower than vegetables. The emergence of fruit marketing companies, both supermarkets and shops, resulted in intense competition to overcome the increasing ...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 257-264 | 2023
Kinerja Usahatani Perkebunan Kakao Monokultur dan Polikultur di Kecamatan Gedong Tataan Kabupaten Pesawaran Provinsi Lampung
Cocoa is one of the leading plantation commodities in Lampung Province.  This commodity has contributed high export value in raw form and has become the main raw material in various agro-industries.  The main cocoa production center in Lampung Province is Pesawaran. All cocoa plantations in Pesawa...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 3 (2023); 200-207 | 2023
VALUASI EKONOMI DAN PERSEPSI WISATAWAN TERHADAP WISATA PANTAI M BEACH DI KABUPATEN LAMPUNG SELATAN PROVINSI LAMPUNG
This research aimed to analyze the tourist travel costs, the factors that influence the frequency of tourist visits, the economic value of tourism, and the tourists' perceptions of M Beach. This research used a survey with a sample of 50 tourists from M Beach was selected using the accidental sampli...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 242-250 | 2023
ANALISIS HARGA POKOK PENJUALAN DAN KEUNTUNGAN AGROINDUSTRI SIRUP JERUK KASTURI (STUDI KASUS PADA AGROINDUSTRI RATU KASTURI KOTA MEDAN)
The main objective of this study is to examine the cost of goods sold and profits of Ratu Kasturi’s Kasturi Orange Syrup Agroindustry. The resource persons in this study are agro-industry owners, personnel of the agro-industry, and field workers at the Department of Industry and Trade of the City ...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 237-241 | 2023
Daftar Isi JIIA Vol. 11 No. 4, November 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023) | 2023
Panduan Penulisan Jurnal Ilmu Ilmu Agribisnis 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023) | 2023
Tim Pengelola Jurnal Ilmu Ilmu Agribisnis 2023 (Terbaru)
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023) | 2023
Cover Jurnal Ilmu Ilmu Agribisnis Vol.11 No. 4, November 2023
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023) | 2023
ANALISIS KINERJA ATRIBUT DI RUMAH MAKAN AYAM BAKAR MBOK JUM WAY HALIM KOTA BANDAR LAMPUNG
This study was conducted to identify the attributes that consumers value most at Mbok.Jum Way Halim Restaurant, Bandar Lampung City. There are various attributes that can be held in a restaurant. Each attribute that is held certainly costs money, if all the attributes are considered, then the restau...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 11 No. 4 (2023); 230-236 | 2023