Artikel (37)
This study aims to analyze the marketing efficiency of blue swimming crab in Labuhan Maringgai District, East Lampung Regency. The analytical method used was quantitative descriptive analysis to analyze marketing channels, marketing margins and marketing efficiency. This research was conducted i...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 130-138 | 2025
The objective of this research is to examine the differences variations in cassava productivity between farmers who adopted the technology of double-row cultivation and those who did not, as well as the income derived from cassava farming in Sukadana District. This study was carried out in Muara Jay...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 121-129 | 2025
The purpose of the study is to identify patterns of consumption and the factors that affect such patterns, satisfaction and loyalty of household consumers of granulated sugar brand Gulaku and Gula GMP in Bandar Lampung City. This research uses a survey method conducted in 10 supermarkets in Bandar L...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 145-152 | 2025
This research aims to identify the selected e-commerce platform and assess customer attitudes and loyalty towards the marketing of Ayam Goreng Sambal Ladas (AGSL) products on that platform. This research uses a survey method carried out at the AGSL business center. A total of 75 consumers were selec...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 153-160 | 2025
The aim of this research is to analyze technical efficiency and technical inefficiency, profitability and income of red chili cultivation businesses in Lampung province. This research was carried out in South Lampung and Pesawaran Regencies. Respondents were identified using a simple random samp...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 139-144 | 2025
ANALISIS KEUNTUNGAN DAN RISIKO PADA AGROINDUSTRI JAHE INSTAN (STUDI KASUS PADA UMKM GENDIS AYU JAHE)
This research aims to analyze: (1) profitability, (2) risks and mitigation actions in the instant ginger agroindustry. This study employs a case study method on the instant ginger agroindustry at UMKM Gendis Ayu Jahe, Tulang Bawang Udik District, Tulang Bawang Barat Regency. The research location wa...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 161-168 | 2025
This study aims to analyze the partnership patterns of coffee farmers, and compare the income of partner and nonpartner coffee farming with PT Nestle Indonesia in Tanggamus Regency. The location of this study was chosen purposively in Pulau Panggung Subdistrict. The number of samples in this study w...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 113-120 | 2025
The study aims to examine the employee’s personal characteristics, job satisfaction, motivation, work discipline, and performance at different sections as well as the influence of personal characteristics, work satisfaction, motivation and work discipline on employee performance. This research w...
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025); 106-112 | 2025
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025) | 2025
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science; Vol. 13 No. 2 (2025) | 2025